VICTORIA ISLAND, Lagos, November 22, 2022 — ALAT By Wema, the first fully digitalized bank in Nigeria, has announced the start of the ALAT Your Plug Campaign that offers massive and substantial discounts to users of the ALAT app and debit card during the Black Friday and Cyber Monday month of 2022.
The ALAT Your Plug Campaign which will run till the end of November, 2022, will focus on the various aspects of young people’s lives including health, entertainment, food, and fashion.
The discounts will be available to those who use the ALAT debit card to make purchases and those who use the app to make purchases on Black Friday and Cyber Monday. Shoppers and users of the platform will get rare and smart deals on food, fashion, clothing, tech, fitness, and wellness items courtesy ALAT Rewards. There will also be deals for restaurants, supermarkets, and clubs.
To participate in the #ALATYourPlug Campaign, potential shoppers have to join the ALAT TRYBE by first downloading ALAT(available on Google Play or Apple Store), opening an account, and using the bank’s debit card to make purchases on both Black Friday and Cyber Monday.
Users are also invited to interact with the bank via its social media pages on Facebook, Twitter and Instagram. Live updates will be shared on Twitter and live sessions with food, fashion, fitness, and tech experts are already scheduled on Instagram so that followers and users can better understand the available deals and how to make the most of them.
ALAT By Wema is the first fully digitalized bank in Nigeria which has focused its efforts in supporting the businesses of young people in Nigeria. Earlier this month, it won the 2022 Overall Best Mobile App award from the Nigeria FinTech Awards. In its first year, it amassed over250,000 customers and closed with N1Billion in terms of deposits in savings accounts.