Grohe, a leading global brand for complete bathroom solutions and kitchen fittings, has said the Grohe X Summit 2023, which will take place on the brand’s digital experience hub Grohe X from in March 2023.
A statement said the summit themed, ‘Caring for water’, is a three-day event that would include a variety of formats – from inspiring keynotes to thought-provoking panel discussions and masterclasses, to explore and discuss the answers the sanitary industry needs to find to the challenges of the modern time.
It stated that the summit sought to address issues on how sustainable building could thrive, and the central role water played in it.
The programme would be complemented by showcasing of new products and technologies, demonstrating how GROHE’s product portfolio is ready for the future and providing customers with the best possible support to grow their businesses in a sustainable tomorrow.
The Leader, Lixil Emena, Jonas Brennwald, said, “To address the social and environmental issues we face today, it is more important than ever to share knowledge and spark new ideas. The Grohe X Summit programme is designed to inform, inspire, and bring our industry together to make change happen.
“This event is taking our hybrid customer experience to a new level, providing a platform to face the challenges of our time together and looking into the future with honesty, optimism and a firm sense of collaboration.
“At the same time, this is also a kick-off for us for several physical events that will immerse customers in our sub-brand worlds over the next year.”
Launched in March 2021, the statement said the digital experience hub GROHE X had been the launchpad for Grohe’s hybrid customer experience.
With over 200 content pieces and 14 language variants, it had enjoyed nearly two million page views, according to the statement.
This digital community was expanded in the spring of 2022 with the opening of the Grohe X Brand & Communication Experience Centre in Hemer, Germany.